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Mission Statement Software 2.0
Mission Statement Software (Strategy, Management);
A strategic plan starts with a clearly defined business mission.
Mintzberg defines a mission as follows:
“A mission describes the organisation’s basic function in society, in terms of the products and services it produces for its customers”.
A clear business mission should have each of the following elements [see element(s)]:
What role does the mission statement play in marketing planning?
In practice, a strong mission statement can help in three main ways:
• It provides an outline of how the marketing plan should seek to fulfil the mission
• It provides a means of evaluating and screening the marketing plan; are marketing decisions consistent with the mission?
• It provides an incentive to implement the marketing plan
| Updated: | 2010-06-11 |
| License: | 29.99$ |
| Publisher: | http://www.sqakki.com/MissionStatement/ |
| Size: | 9.7 Mb |
| Require: | 16mb RAM 10Mb HD space |
| System: | Win95, Win98, WinME, WinNT3x, WinNT4x, WinXP, Win2000, Win2003 |
| Language: | English |
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- Mission Statement Software (Strategy, Management)
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